Ch 11 Developing and Managing Products

New products paly an important role in a company by making a sustain growth, increasing revenues and profits and replacing obsolete items. Coca-Cola Co constantly making introducing new products in the world market , this is one of the reasons why this company is that big and successful. Did you know that the Coca-Cola Company offers a portfolio of more than 3,500 products in over 200 countries? Well, not surprising its name is almost everywhere.

NEW -TO-THE-WORLD PRODUCTS

Sprite is a colorless, lemon and line  flavored, caffeine-free soft drink, created by the Coca-Cola Company. It was developed in West Germany in 1959 as Fanta Klare Zitrone ("Clear Lemon Fanta") and introduced in the United States as Sprite in 1961. This was Coke's response to the popularity of 7 UP. It comes in a primarily silver, green, and blue can or a green transparent bottle with a primarily green and blue label.
New products line
-Here are some major Coca Cola Products in USA: Dasani water, Fanta, Powerade, Sprite, Flavored Cokes such as Cherry, Vanilla and many more, Barq’s Root Beer, Fresca, Mr. Pibb, Nestea, Minute Maid, Bacardi Mixers Fruitopia, TaB, Tahiti Treat, Mello Yello, Splice, & Mexican Coke.
ADDITIONS TO EXISTING PRODUCT
So much more than soft drinks, their brands also include milk products, soup, and more. So you can choose a Coca-Cola Company product anytime, anywhere, for nutrition, refreshment or other needs.
Those are the normal sell products and also let me introduce to you some limited edition collection around world.

CH8 Segmenting and Targeting Markets

Market segment is a subgroup of people or organizations sharing the one ore more characteristics that cause them to have similar product needs. Coca-Cola Company before the 1960 produced only one beverage and aimed it at the entire soft drink market.
Today The Coca-Cola Company also produces a number of other soft drinks including Fanta (introduced circa 1941) and Sprite. Fanta's origins date back to World War II during a trade embargo against Germany on cola syrup, making it impossible to sell Coca-Cola in Germany. Max Keith, the head of Coca-Cola's German office during the war, decided to create a new product for the German market, made from products only available in Germany at the time, which they named Fanta.^[32] The drink proved to be a hit, and when Coke took over again after the war, it adopted the Fanta brand as well. Fanta was originally an orange flavored drink which can come in plastic bottles or cans. It has become available in many different flavors now such as grape, peach, grapefruit, apple, pineapple and strawberry.
In 1961 Coca-Cola introduced Sprite, another of the company's bestsellers and its response to 7 Up.

Bases for segmenting Consumer markets.
Geographic Segmentation
Coca-Cola is sold in almost every country in the world . Even though the product is made to refresh and hot a clime coca cola can be found everywhere despite the geographic location  and clime characteristics.
Demographic Segmentation.
Coca cola Company attend to target  teenagers and middle ages. Children younger than  12 years old are not consider a target .
Age the target market for the Coca-Cola is based on the age. The audience of Coca-Cola is youngest or youth . It ranges from the age of 15-25 and reaches to 40.
Gender :58% females and 42%males
Psychographic All psychographics variables the social class, lifestyle, occupation, level of education and personality Coke segments everyone.