CH 7 Business Marketing

       Coca Cola Company uses Business Marketing like a short and best way toincrease its profit. Business Marketing know differently as Industrial marketing is consider the marketing of goods and services to individuals and organizations for purposes other than personal consumption. Coca cola is marketing goods to other companies starting with The bottling companies, Fast foods such as MC Donald’s, Subway, Taco Bell, KFC… also with small or big restaurants .The goods that the Coca Cola Company is providing is usually beverage bases and syrups. However Coca Cola owns the brand and is responsible for marketing the product.

According to Coca-Cola Company, the company alliances is base in trust as they say :

Our Customers:
 We seek to better understand the impact of the Coca-Cola business along our entire value cycle and partner with our customers to address areas of concern and add value beyond our beverage products. Our customers include large international chains of retailers and restaurants and small independent businesses. We work with them equally to create mutual benefit. Together with our bottling partners, we serve our customers through account management teams, providing services and support tailored to their needs.Our customers are continually looking for ways to reduce costs, improve sales and profits, and deliver better-quality, more diverse products to consumers. We work to create additional value for our customers by anticipating their demands and interests and to proactively deliver viable solutions for their businesses.

 The use of Internet makes it easy for organizations to communicate for exchanging goods, information and services; B2B ecommerce is helping Coca Cola Company to build strong relationships with other businesses.