CH16 Advertising Public Relacion and Sales Promocion

COCA -COLA COMPANY believes and uses advertising  like and important process to increase sale promotion or market share.
Coca-Cola is an iconic brand with world-wide recognition, the number one most recognized brand in the world according to the 2012 Interbrand Report. Interbrand, which is a global consulting firm, publishes its brand value report every year and again this year the report places Coca-Cola ahead of admired and desirable companies such as Apple, McDonalds ,Google, Microsoft, and Disney..
                 According to the official page Coca-Cola Company published  that :
As for expenditures, we expense production costs of print, radio, internet and television advertisements as of the first date the advertisements take place. The following amounts reflect the total worldwide amounts spent on print, radio, internet, and television advertising. Advertising expenses included in selling, administrative and general expenses were approximately:
2006: $2.6 billion
2005: $2.5 billion

2004: $2.2 billion

2003: $1.8 billion

2002: $1.7 billion

2001: $2.0 billion

2000: $1.7 billion

1999: $1.7 billion

1998: $1.6 billion

1997: $1.6 billion

1996: $1.4 billion

1995: $1.3 billion

1994: $1.1 billion

1993: $1.0 billion

They do a great deal of advertising by sports sponsorship and also conduct holiday ad campaigns. One of the most successful Campaigns is "Open Happiness".

 Coca-Cola Company by doing a series of advertising focus on a common theme "happiness" in order to reach their objectives and goals .

  Modern science defines happiness: as the positive range of emotions that we feel when we are content or full of joy.            

At Coca-Cola our definition is just a little bit simpler. Happiness to us is anything that can bring a smile to someone's face. We're in the business of spreading smiles and opening happiness every day all across the world. We know we might not change the world over night, but if we can add just a few smiles to the world then we've done our job.

Since the dawn of time the human race has sought intensely after the pleasure and lightness that true happiness brings. The quest for true happiness is one that every person will adventure on.