Ch15 Marketing communications

Types of media used to promote Coca-Cola :

Media is considered to be one of the most effective advertisement methods among marketing practitioners. Published media includes newspapers, magazines, trade and professional press, as well as internet. Visual and aural media, on the other hand, include television, radio, cinema, posters, billboards, and direct mailing. we all are witness of the fact that coca cola is advertised in all  this types of media, however Coca-Cola is also advertised in cinema  and this is undertaken in two ways. Firstly, there are Coca-Cola video advertisements played in cinemas for selected movies before the movie starts. Secondly, Coca-Cola is widely advertised through product placement in movies, where Coca-Cola drink features somewhere during the movie and in order to maximize the efficiency of the product placement, the drink is usually consumed by the leading role during the movie.Posters and billboards are also widely used as an integral part of the Coca-Cola media promotion.

Ch10 Pruduct Concepts

Coca-Cola is an example of consumer product because  it's product bought to satisfy an individual's personal wants and needs.   Coca -Cola ,as an  brand loyalty  is one of the most recognizes bran in the world because is  special product which  consumers are more likely to buy when  the market  offer so many other types of fountain drinks,
Since 1894 when Joseph Biedmenharrn  thought of bottling Coke and now there are so many sizes and shapes of bottles and cans that Coca-Cola can be sold. The first idea of bottling came to satisfy consumers who didn't live in Atlanta Georgia.


 Coca cola has a high level of  brand equity because most of the people in the world when they think about soda the name of Coca- Cola is first that comes  up . Another reasons that makes Coca-Cola a big company is the fact that the company produces a lager number of beverages that consumer can process.

Ch17 Personal Selling and Sales Management

  Relationship selling (consultative selling)is a sale practice that involves building maintaining and enhancing interactions with costumers in order to develop long-term satisfaction through mutually. The fact that Coca-Cola is a well  known brands all over the world led us to the understanding that this company is doing a good job in building and kipping relationship with the costumers. According to the Coca-Cola Journey 100.000 Coke Vending Machine in North America will accept Apple pay by the end of this year . This is a great news for all Coca cola consumers and also a big steep for the Company . Now the company will closer  be able to collect more information about its costumers then before . This is an example of how company use  interaction to exchange information. Customers will benefit buy having a better ,save and fast process and the company will be able to Capture Customer  Data .

Steps in the selling process:
1-Generating Leads (prospecting)
This steep is related with identification of those firms and people most likely to buy the sellers offering.
The Coca-Cola company has been able to generate leads by advertising ( the company will have new slogans and new advertisement  all the time and everywhere.
2-Qualifying Leads
This steep involves determining whether the prospect has three things such as : a recognized need, buying power, receptivity and accessibility .Coca -Cola Company recognizes the need by collecting information thru technology and web side pages.
3-Aproching the customer and the probing needs.
This is a sort of home work that a sale person must do before he /she contacts a prospect.
Coca cola has official web sides where the Company inform customers about the product  and different events.
4- Developing and proposing Solutions
After a company or a sale person has gathered the appropriate information about what the client want, the next step is determine whether the company's product  will satisfy the needs.
5-Handling Objection
6-Closing the sale
Negation the process during witch both the salespersons and the prospect offer special concessions in unattempt to arrive at sales agreement.
7-Following-up
It is the final steep of the selling process where the company ensure every thing goes well.