Types of media used to promote Coca-Cola :
Media is considered to be one of the most effective advertisement methods among marketing practitioners. Published media includes newspapers, magazines, trade and professional press, as well as internet. Visual and aural media, on the other hand, include television, radio, cinema, posters, billboards, and direct mailing. we all are witness of the fact that coca cola is advertised in all this types of media, however Coca-Cola is also advertised in cinema and this is undertaken in two ways. Firstly, there are Coca-Cola video advertisements played in cinemas for selected movies before the movie starts. Secondly, Coca-Cola is widely advertised through product placement in movies, where Coca-Cola drink features somewhere during the movie and in order to maximize the efficiency of the product placement, the drink is usually consumed by the leading role during the movie.Posters and billboards are also widely used as an integral part of the Coca-Cola media promotion.
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